Where Trust In The News Is Highest (& Lowest)

According to the 2022 Reuters Institute Digital News Report, trust in the news has undergone a global decline, which follows a temporary surge during the peak years of the Covid-19 pandemic.

This comprehensive report, which surveyed 93,000 consumers across 46 markets, delves into various aspects of digital news, including media coverage of the Ukraine war, shifting habits among younger consumers, and preferred sources of climate news.

Among the 46 markets analyzed, trust in the news diminished in 21 markets, while 18 markets maintained a similar level of trust, and only seven markets experienced an improvement in confidence. Despite this decline, the overall trust levels still surpass those observed before the pandemic. It is crucial to remain informed about the evolving landscape of news consumption and trust on a global scale. Stay up to date with the latest developments.

Finland stands out as the country with the highest percentage of respondents (69 percent) who agree that news can be trusted most of the time, representing a notable increase of 4 percentage points compared to the previous report. Conversely, the United States and Slovakia remain at the bottom of the trust ranking, with only 26 percent of people expressing trust in the news most of the time. This indicates a decrease of 3 percentage points from the previous year.

In Latin America, trust in news declined in Brazil (down by 6 percentage points) and Colombia (down by 3 percentage points) as of February 2022. However, other countries in the region maintained their trust levels or even experienced slight improvements. Among the analyzed African countries, South Africa saw a positive change (+9), followed by Nigeria (+4), while Kenya witnessed a decrease (-4). In Asia, Malaysia (-5) and Taiwan (-4) saw a decline in trust, whereas the Philippines (+5) and Japan (+2) saw an increase.

The report highlights that although a majority of people in various countries continue to engage with and regularly consume news, nations with lower trust levels, such as the United States (26 percent), United Kingdom (34 percent), France (29 percent), and Slovakia (26 percent), also tend to exhibit higher levels of selective news avoidance and declining interest. Reasons cited for selective news avoidance include the repetitiveness of news topics, feeling overwhelmed or exhausted by the news, a negative impact on mood, a sense of powerlessness, difficulty in understanding news content, and a lack of trust, among others.

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